After weeks of brainstorming, domain searching, forceful premature balding and sleepless nights, I’ve finally decided on a name for my upcoming project management app.
What’s in a name?
For the longest time I was intensely frustrated that I couldn’t find available domain names in the project management realm. Before long I found that I was starting to settle for names that didn’t really mean anything, and were hardly memorable.
Then I started to take a more systematic approach to finding a name. Aside from all the standard naming criteria, I decided that I wanted the name to represent:
- More than just tasks. What I’m building is not a to-do list manager, it’s a much more intelligent project management assistant (a lab partner, if you will).
- More science than art. Typically, project management is a lot of guess work. I aim to replace much of that guess work with tangible, data-supported analysis.
- Simplicity & fun. Ok, it’s not likely that managing projects will ever be “fun”, but if it’s not “painful”, that’s a start.
So, with these objectives in mind, I started looking for words, which related to projects, planning, and organization. In the English language, there are few (ok, none), which are short, memorable and fun. So, I started looking at other languages—all of them.
Kito (key-toe) • is a Japanese word, which means “project” or “plan”. I thought, how ideal is it to use a word, which comes from a culture of organization, simplicity, and structure to represent a project management application?
Lab • alludes to the fact that this is a place, not only where work is done, but where it is done in a consistent, measured manner. It’s a place where there’s method to the madness that is project management.
Now that I have the name chosen, I will be writing much more about the development of this app. Please feel free to follow www.twitter.com/kitolab for updates.
Also, I’d love your feedback on the name/logo!
