Our Process is Broken.
June 5th, 2009
I’m about to enter my 11th year in the business of web design, development and strategy. It boggles my mind to think about it. What is even more perplexing, is that with the exception of the last 2-3 months, the process I (and most of the industry) have employed is in need of dramatic overhaul. In the last few months I’ve been introduced to Agile, which has lessened the suck to a degree.
The Agile movement has some dedicated supporters. Hell, they even have a manifesto. So, I’m likely to get some opposition over this next statement: Agile doesn’t work for small creative agencies.
